watsi stores where each lead came from and shows it in the "Source" card of their record in Contacts: the Meta ad that opened WhatsApp, the UTM parameters, the Google Ads click or the portal (Inmuebles24, Lamudi, Proppit). For media that leave no trace on their own — a portal, a sign, a flyer — you create trackable WhatsApp links in Origin channels. That way you know which campaign brings you visits and can filter Contacts by source.
What watsi records on its own
Open a contact in Contacts and look for the Source card. Depending on how they arrived, you'll see:
| Source | What it shows |
|---|---|
| Meta ad that opens WhatsApp | Ad source: campaign, ad, ad ID (copyable), ad link and Clicked the ad on |
| Traffic with UTM parameters | Traffic source (UTM): Source, Medium, Campaign, Content and Term (utm_source, utm_medium, utm_campaign, utm_content, utm_term) |
| Google click | Origin: Google Ads with the campaign and the click ID |
| Meta Lead Ads forms | The form's campaign and ad |
| Portals and others | A source label: Inmuebles24, Lamudi, Proppit, Walk-in, Referral, Imported… |
Organic or direct contacts don't show the card.
In Contacts → Filters → Origin you filter by source, by any of your origin channels or by Organic / Direct.
Create trackable links with Origin channels
Origin channels generates trackable WhatsApp links per campaign. You'll find it in the sidebar, in the marketing group, or at /integrations/origin-channels. You need a connected WhatsApp number.
- 1
Create a channel
Click New channel and give it a Channel name and a Keyword (for example,
inmuebles24). A channel groups one medium: a portal, your signs, a trade show. - 2
Create a campaign inside the channel
Click New campaign, enter the Campaign name and the Message phrase (unique): the text the customer will send on WhatsApp. The phrase must include the channel's keyword and differ from your other campaigns. Optionally add a Reference code.
- 3
Share the link or the QR code
Use Copy link or Show QR code. The link is short and keeps working even if you later fix the message, so an already-printed QR code doesn't break.
When someone opens the link and sends the phrase, the contact is recorded with that channel and campaign as its source.
Related
- Contacts (CRM)
- Funnel board — send conversion events to Meta or Google Ads when a lead moves forward.
- Properties